Looking for a luxurious eye look that lasts no matter what twists and turns your day takes? Now, Estēe Lauder brings you two new ways to create eyes that enchant from dawn to dusk. New Double Wear Stay-In-Place ShadowCreme and new Double Wear Stay-In-Place Eye Pencil are the latest additions to the renowned Double Wear makeup collection of long-wearing, stay-in-place products.
Each of these rich and creamy eye products delivers brilliant color to eyes for an alluring eye look that lasts all day long. Double Wear Stay-In-Place ShadowCreme is a sophisticated, long-wearing, ultra creamy eyeshadow that delivers long-wearing, brilliant stay-true color to eyes, while Double Wear Stay-In-Place Eye Pencil is a technologically advanced eye pencil that glides on smoothly, delivering a smooth, even line that won’t smudge or budge all day. Perfect for the beach or just for those endless hot and humid days where you feel like your makeup is melting.
Double Wear Stay-In-Place ShadowCreme stays in place for a record 15 hours. The unique formula sets in seconds and won’t change color, fade or streak in heat and humidity thanks to special blend of film formers, which optimize the shadowcreme’s long-wear properties and overall performance. Antioxidants help provide protection and aid in skin renewal, while optical diffusers provide a soft focus effect. If you a re familiar with MAC’s Paint Pots these are very similar both in pigment and weight/feel.
Double Wear Stay-In-Place Eye Pencil gives you an even line and won’t smudge or budge all day. Double Wear Stay-In-Place Eye Pencil glides on with the most precise application, laying down rich color that wears comfortably for up to 12 hours. Double Wear Stay-in-Place Eye Pencil’s exceptionally creamy formula sets in quickly to provide an intense high coverage, color-true wear. Easy to apply, the luxurious formula goes on in one smooth stroke with no tugging or skipping and practically melts into your skin.
The Rundown:
Shadow Cremes
- Golden Apricot shimmery golden bronze (limited edition)
- Sea Mist shimmery deep green (limited edition)
- Silver Leaf shimmery gunmetal/taupe (limited edition)
- Blue Velvet shimmery indigo-blue
- Antique Gold shimmery bronze
- Ivory Lace shimmery golden beige
- Vintage Violet shimmery deep purple
- Sea Mist shimmery teal
- Lilac Petals shimmery cool lilac
- Pink Blush creamy, peachy pink
- Precious Jade shimmery greenish gold
Pencils
- Black Plum
- Forest
- Midnight Blue
- Bronze
- Coffee
- Graphite
- Onyx
Double Wear Stay-in-Place ShadowCreme and Pencils will be available at Estée Lauder counters nationwide and on esteelauder.com beginning April 2009. Suggested retail price for the Double Wear Stay-in-Place ShadowCreme is $17.50 while the pencils are $19.00.
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