Yesterday was the 88th anniversary of Chanel No. 5, the iconic fragrance from Chanel. Watch the new short film for Chanel No. 5 with acclaimed french actress Audrey Tautou which will debut as TV ads soon. The mood is definitely a stark departure from the previous ads, Amelie director, Jean-Pierre Jeunet brings a softer, romantic side to Chanel No. 5. Visually stunning, the short film is filled with trains, longing looks, and an exciting ride on the Orient Express to Istanbul.
“Tautou, who first charmed moviegoers in Jeunet’s 2001 hit “Amélie,” first crosses Davenport aboard the train. Later, both unable to sleep, he lingers outside her cabin. In Istanbul, Tautou misses a riverboat, only to photograph it later from another ship, revealing Davenport on its deck. The ad, which recalls the vibrant colors of “Amélie,” plays out to Billie Holiday’s lilting track “I’m a Fool to Want You” and closes with a shot of the couple embracing, standing atop Chanel’s logo formed in a mosaic.”
The ad campaign opened officially on the internet yesterday on May 5th 2009, 88 years to the day after it was introduced, respecting the superstitious spirit of Gabrielle Chanel who considered #5 to be her lucky number.
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