New! Giorgio Armani Beauty’s NEW Smoky Eye – Eyes To Kill…

Fashion and beauty synonymously influence each other. While Spring fashion will be in full swing under the tents in Bryant Park in a few weeks (I can’t wait!!), the runways of Fall 2009/Winter 2010 will soon be coming to life! While the beloved black smoky eye is coveted by all women, a new twist was added this year to give it a fresh and just-as-chic look – royal purple! As seen on various runways, the purple smoky eye was paired with both nude and intense lips. For Giorgio Armani’s Fall 2009/Winter 2010 fashion shows, feminine, yet intense smoky eyes with hints of purple and bold red lips ruled the catwalk.

Armani FW 2010

Right on trend, Giorgio Armani Beauty introduces the Eyes to Kill eye shadow palettes in four shades, including Gun Metal Grey – a daring grey center surrounded by gun metal grey wrapped in a royal purple. Tim Quinn, Giorgio Armani Beauty’s Celebrity Makeup Artist, says “Purple is the new black when it comes to smoky eye. It is just as intense as black, but in a more subtle and daring way that still creates the allure of the sexy, smoky eye.

eyes to kill palette 2

The Rundown:

  • Black Steel: a center of steel black, surrounded by a middle of pearl white and a ring of metallic black grey
  • Brown Copper: a center of deep brown, with a middle of gold bronze wrapped in a rim of chromed copper
  • Gun Metal Grey: a daring grey center surrounded by gun metal grey rim wrapped in a royal purple
  • Rouge Iron: a deep purple center wrapped in gold beige and surrounded by a red iron rim

With patented Micro-fil™ technology, the color and intensity can be built up gradually, layer by layer, with risk of overloading. The shades can be worn individually or blended together to create an infinite variety of perfect, personalized effects. The formula contains a comfort binding system for an amazingly soft feel, and ensures outstanding comfort and good wear.

“What is attractive in a woman is a certain self-assuredness… it is in her eyes that one senses her strength” -Giorgio Armani

The Eyes to Kill eye shadow palettes each have a suggested retail price of $58 and are available online at and select fine department stores, including Saks Fifth Avenue, Neiman Marcus.

Stay Pretty (and smoky!!)

About Lianne Farbes

Lianne Farbes is the Publisher and Editor In Chief of TheMakeupGirl. She is a Beauty Expert with over 20 years of experience working with makeup and skincare and has held every retail beauty position from sales girl to counter manager. She has made a living as a professional makeup artist and continues to spread her beauty knowledge through seminars and speaking engagements throughout the US. You can follow Lianne on twitter at @LianneFarbes or beauty related tweets at @TheMakeupgirl Follow us on Instagram at @MakeupGirlBlog for swatches and other cool pics too! You can also visit me on Google+