Beauty News: Bobbi Brown Launches “Pretty Powerful” Campaign…
Posted by Lianne on February 2, 2010 · View Comments
Oh how I love me some Bobbi!! Not only does she make products for everywoman, she is also the consummate philanthropist….constantly giving back and creating things that celebrate women for being happy and comfortable with who they are. This month, Bobbi Brown launches a new campaign called Pretty Powerful.
This campaign celebrates Bobbi’s belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty. The campaign will feature real women, or “Friends of Bobbi,” and their before/after photos, videos and testimonials as the centerpiece content of the campaign.
As part of the campaign, Bobbi Brown will be launching a video contest: She wants to hear how you and your readers go from Pretty to Powerful using Bobbi Brown Cosmetics. So now through February 9th, makeup devotees are invited to share their transformative stories and tips by submitting videos.
From the submissions, 15 finalists will be chosen and sent a personalized selection of Bobbi Brown Cosmetics and the new Color Strips collection to create their next Pretty Powerful video submission. In March, the gallery of Pretty Powerful videos will be open for public voting on BobbiBrown.com/prettypowerful. For every vote cast in the Pretty Powerful contest, Bobbi Brown will donate $1 to Dress for Success*, an organization close to Bobbi’s heart that provides underprivileged women with interview suits and career development advice.
Three grand prize winners will flown to New York for an exclusive, private master class and brunch with Bobbi Brown! So get that webcam out and post away! I’m doing one……
Stay Pretty! (and Powerful!)
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Lianne Farbes writes TheMakeupGirl. She is a Beauty Expert, Social Media Enthusiast, Project Manager, Event Producer, Web 2.0 Cheerleader and she is always online. Follow her on Twitter @TheMakeupGirl and friend her through any of her social profiles here.
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