NEW! L’Oreal Professionnel INOA Hair Color…

During fashion week, I had the opportunity to test out a new hair color that everyone is going gaga over.  L’Oreal Professionnel INOA Hair Color hasn’t really hit the market yet but when it does, look out.  If you are not aware, Inoa is an ammonia free permanent professional haircolor (I know, who knew that was possible!?) that provides uncompromised comfort (no burning or foul smell), supreme respect for hair, and infinite color power.  The shades are rich and not flat like most hair colors!!  I was lucky enough to sit in the chair of celebrity colorist Kathleen Flynn-Hui from Salon AKS who went through my hair with a fine toothed comb (literally and figuratively…LOL).  She told me I had old color on the ends that was oxidizing (I did) and that she wanted to deepen and richen my base color up and do (gasp!) highlights!  Kathleen’s specialty is natural-looking brunettes who want to incorporate bright, rich highlights (that is SO me!!)

Well I’ll tell you, I am not a highlights kinda gal…everytime I have had them done I hated them.  One time, they actually ended up damn near white and I looked like a skunk.  Reluctantly, I went along with it trying not to appear nervous…..little did I know that I had nothing to worry about.  Kathleen went freeform and kinda did the highlights by hand so they came out looking supernatural (which I love, I don’t like stripey looking highlights) and even thought they are kinda blonde… I kinda like it! I definitely love the color.  It a rich medium brown and doesn’t look flat one bit.

The Rundown:

INOA haircolor system comes in 3 parts:

  • Oleo Gel – formulated on the basis of oil contains a dermo-protective agent known for its protective action on sensitive scalps.
  • Colorants – pre-dosed concentrated colorants contain an alkaline agent called MEA (MonoEthanolAmine), that replaces ammonia, which opens the hair cuticle slightly to allow for colorants and oxidant to penetrate the cortex to start the coloring process.
  • Rich Cream Developer – comprised of two conditioning agents, Ionène G and a sulfate protector plus hydrogen peroxide.


  • Uncompromised Comfort
  • No ammonia. No odor
  • Optimized scalp comfort
  • Rapid self-emulsifying liquid
  • Incredible smooth, velvety texture

The best thing about it is how your hair feels when it’s done, soft, smooth, conditioned and definitely not like it has been colored.  If you are looking for a new haircolor, I would strongly suggest asking your colorist about Inoa.  It launches May 2010 and you can find a participating salon here.

Color Pretty!!

About Lianne Farbes

Lianne Farbes is the Publisher and Editor In Chief of TheMakeupGirl. She is a Beauty Expert with over 20 years of experience working with makeup and skincare and has held every retail beauty position from sales girl to counter manager. She has made a living as a professional makeup artist and continues to spread her beauty knowledge through seminars and speaking engagements throughout the US. You can follow Lianne on twitter at @LianneFarbes or beauty related tweets at @TheMakeupgirl Follow us on Instagram at @MakeupGirlBlog for swatches and other cool pics too! You can also visit me on Google+

  • Jessica Dunn


  • Jessica Dunn

    L’Oreal INOA Hair Color Review:

  • Lianne

    You are certainly entitled to your opinion but i’d love to see where you are getting your info. Since your comment is anonymous, I’m pretty sure that you either work for a competitor or their PR. I’ve used INOA for the past two years with amazing results and stand by my reviews.

  • Lianne

    No need to comment twice, I approved your previous comment. Would be nice if you actually used your name though.

  • Lianne

    You are certainly entitled to your opinion but i’d love to see where you are getting your info. Since your comment is anonymous, I’m pretty sure that you either work for a competitor or their PR. I’ve used INOA for the past two years with amazing results and stand by my reviews.

  • Rosanne

    Lianne, have you heard of any people having thinning hair or hair loss as a result of using the inoa hair color?

  • Lianne

    Hey Roseanne,

    I haven’t but I can certainly ask a pro and find out for you!


  • Angelxoxoxo

    Hi Rosanne, it could because that is what it did to me: after I used INOA my hair became much thinner. I didn’t notice the first time , but the second time, the day after the service my husband, who notices everything, noticed a bald spot that waSN’T there before. I read about another girl having the same experience.

  • ErinConnors1962

    I really have had a bad experience with INOA and now changed my salon and found one that offers a more organic hair color. Shame really…..

  • Jennivercullen

    Erin, I suspect that more organic color was Organic Color Systems? I have switched back myself. Nothing has compare for me. But, I am happy to see more choices available for us. Aren’t you?

  • Lianne

    Hi Jennifer & Erin,

    I’m happy that you found an organic choice that better fit wat you were looking for.  In a huge industry like hair care, it’s going to take some time for them to get on the natural and organic train 100%.  Like I said to another reader, I have been using it off and on for 2 years and have never had any problems.  But every person is different.

  • Sil

    I had severe hair loss too.

  • Berry

     I’ve had hair loss after Inoa. Inoa makes my scalp tingle too, which doesn’t happen with the regular L’Oreal color or any other brand.

  • Rebecca Mccumiskey

    is inoa suitable for people who have had allergic reactions to most hair colours? i have tried everything , ammonia free, ppd free etc etc and no joy, any suggestions?

  • makeupmistress

    I have just been invited to try this…but what they’re launching now is pre-test for allergies. Clients are asked to have a short consultation before their colouring, just to be certain that they will have no allergic reaction. …more excited about the colour!!

  • Lianne

    I have heard about so many people having a reaction to this. I must have a scalp made of asbestos because I had no problems whatsoever. In fact, my stylist still uses INOA on me to this day. The color is great….that’s for sure. Good that you are doing the test though just to make sure 😉

  • R L

    Can I use inoa hair color with just the developer .. without the oleo gel?
    what are proportions, please? Thank you