By: Guest Writer Kristin Booker of Fashion.Style.Beauty
Every year there are a few invitations that really get beauty writers excited but nothing stirs editors (and the general public alike) like the CEW Awards. Lined up for what appears to be at least half a football field filled with tables and brand representatives, editors weave their way through as quickly as possible before the general public descends upon the rooms with intense fervor. Here are the best of what I think you need to know about:
First of all, be sure to head to CVS Pharmacy and check out the spectacular Beauty 360 collection. The renowned mass retailer’s big step into prestige cosmetics has scent, skincare and cosmetics that are truly major department store quality right in your favorite pharmacy. Vincent Longo, Mario Badescu, and Laura Geller are just some of the brands now available there.
You’ve heard about them and seen them everywhere but it bears repeating that the Givenchy Phenomen’Eyes Mascara with that curious medieval-looking application ball is still one of the best mascaras on the market. It’s revolutionary design and stay-put formula makes a huge difference with your look.
Want to get a smoky cat eye that will stay put? NARS Eyeliner Stylo is truly a revolution in this makeup arena. Long-lasting formula (no, seriously long-lasting – use makeup remover for this one) that can be applied in a thick line or a thin one with the ease of your favorite pen? It made its way into my makeup bag that night.
I won’t be able to stop raving about this one for years to come: the Sue Devitt Microquatic Oxygen Infusion Masque. Apply it and just leave it there to work. Its foaming action pulls impurities out of the skin while it infuses moisture and oxygen into the skin, leaving behind an amazing healthy glow. This is a must-have.
I’m also now completely obsessed with Skyn Iceland’s Glacial Cleansing Cloths. Use them to remove makeup, refresh your face during the day or after a workout, they’re gentle and effective. Another purse favorite of mine.
For those of us who use heat or styling tools to whip our hair into submission, we have to protect against damage. Suave’s Damage Care Shampoo and Conditioner are like sending roses to your hair with a note of apology. Able to reverse damage and nourish worn-out strands, it’s a cost-effective cure for tortured tresses.
One of my all-time favorites, I am crazy about this Oribe 24-Karat Gold Pomade. It’s a little on the costly side but it’s a soothing hair gel that has real gold flecks in it to add instant shine and glow to your hair. Instant highlights in a pot. LOVE this product.
I’m also a huge fan of Mizani Gloss Veil Shine Spray is perfect for women who have ethnic hair and want to add shine. Silicone and preservative-free, it adds a sexy sheen and a healthy glow. Get this. Now.
Last but not least is the scent category. This one can get a bit competitive but what if you could mix your own scent? Hence I love Memoire Liquide, a bespoke scent company that has several scents based on the principle that scents not only mark a memory but will help you recall them with emotion. Indulge in one of their beautiful scents or stop by their exclusive counters at Bloomingdale’s 59th Street flagship or Henri Bendel’s on 5th Avenue and mix your own signature scent right there. Sexy, sensual and masterfully-crafted, they’re a must-have.
I have to say, I really enjoyed my time at the CEW Awards. I think next time I’ll remember to pack a snack, a bottle of water, extra camera batteries and a change of shoes. This was NOT the night to wear heels.
Reporting for TheMakeupGirl - Kristin Booker
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Lianne Farbes writes TheMakeupGirl. She is a Beauty Expert, Social Media Enthusiast, Project Manager, Event Producer, Web 2.0 Cheerleader and she is always online. Follow her on Twitter @TheMakeupGirl and friend her through any of her social profiles here.
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