Revlon announced today that its Almay brand has signed one of Hollywood’s hottest stars, Kate Hudson, as its newest Global Brand Ambassador. In her role as Global Brand Ambassador for Almay, Kate will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and internet placements. Kate’s first television and print campaign for the brand is set to debut later this year. Looking forward to them breathing some new life into this Drugstore Diva brand as it has become stale over the years. Adding Kate Hudson to the mix might be the shit in the arm they need.
Revlon President and Chief Executive Officer, Alan T. Ennis, said “We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious – Kate is a perfect ambassador for the Almay brand.” In addition to being featured in upcoming global advertising campaigns, Kate Hudson will be involved in various company-sponsored philanthropic and fundraising events. She will represent the brand at the Almay Rainforest Concert on Thursday, May 13th at Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world’s rainforests in their efforts to protect their environment.
“Almay is known for its fresh, effortless approach to beauty”, said Hudson. “I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day we all want to have fun and feel beautiful – that’s what Almay is all about.”
Stay Pretty!!
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Lianne Farbes writes TheMakeupGirl. She is a Beauty Expert, Social Media Enthusiast, Project Manager, Event Producer, Web 2.0 Cheerleader and she is always online. Follow her on Twitter @TheMakeupGirl and friend her through any of her social profiles here.
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