Holiday/Winter 2011: MAC False Lashes Mascara…

Lashes are big business these days, some prefer the lain old mascara route and some like the serums and even lash extensions to attain their lengthy fringe (Personally, I like all of these things!  LOL)  MAC has been stepping up their mascara game recently as I have had a few favorites over the past year or so.  Their latest addition is called False Lashes Mascara.  While it won’t make your lashes look like the photo, it is a serious contender for volume, curl and thickness.

We’re all evolving – better, braver, more beautiful – every day. So consider the Lash, the durability of design, function, formula, elegance and, of course, the desire to astound: False Lashes debut at M∙A∙C, created to take nature further forward than ever before! The illusion of extensions, made real without anything but a vital new mega-multiplication formula, creating extremities of volume and curl for a dramatic end look, thickening for what we call the “look alive” eye – wide awake, wonderfully well rested, glamorously engorged – applied with the uniquely engineered double-lush brush for the ultimate lash evolution. Nature take note!

The Rundown:

False Lashes Mascara ($18.00 U.S. / $21.50 CDN)

False Lashes Mascara adds dramatic volume, the rich, creamy, volumizing formula magnifies and multiplies the look of each lash, creating dramatically thick, long, curled, exaggerated lashes. The lush brush applies a deluxe dose of heavy pigment to the lashes and works in combination with the product to create incredible volume, length and density. The pigments in the formula are treated to allow for maximum colour payoff that remains true, deep, uniform and wears all day long. It’s flake- and smudge-resistant, ophthalmologist-tested and safe for contact wearers.

• False Black Black

This mascara is available now at all MAC counters nationwide and at maccosmetics.com.

Lash Pretty!!

----------------------------------

Like this post? Don\'t miss another one! Subscribe to the RSS feed!!

From time to time, various brands, PR companies, and marketing firms graciously submit product to The Makeup Girl for editorial consideration. Just like any magazine, The Makeup Girl readers can take comfort in knowing that gratis product has never nor will it ever guarantee a mention on this blog/site. For the full disclosure, click the tab in the navigation bar at the top labeled \"Disclosure\".