Must Have: Avon ANew Genics Treatment Concentrate…

Hello my pretties!! As you know, my post as brand ambassador at Avon keeps me pretty busy – but the biggest perk is getting to test all of the new skincare that is coming down the pipeline!  I have tested TWO top secret lab samples from over the past few months and the first one is the latest from Avon, ANew Genics Treatment Concentrate.

This serum is the third product in the Genics franchise, ANEW Genics Treatment Concentrate, is a breakthrough skincare serum patented with YouthGen™ Technology designed to stimulate the Youth Gene to help cells act younger and help you look up to 10 years younger! I love the lightweight formula – it’s perfect for layering onto skin after cleansing but before moisturizing. Reports show skin instantly looks and feels firmer, expression lines appear softer, and skin’s moisture is boosted by 165%. I loved it and have used it for over 10 weeks now.  People routinely tell me how great they think my skin looks which is fine by me…I love it when you can see visible results from a product!!

Recently, I had a chance to speak with Dr. Cheryl Karcher about this new little miracle serum.  She is Avon’s dermatologist and knows a few things about skin (love getting first hand info from a professional!!)  Here’s what she had to say:

TMG:  What is one of the biggest skin care myths?
CK:  That you need to use a lot of different products. People think the more products you use the better off you are but that’s not true. Here’s a simple 4-step process to follow:

  • Cleanse
  • Treat (this is where you use a serum)
  • Moisturize (AM moisturizer with SPF during the day and a night cream in the evening like Genics Treatment Cream)
  • Eye (last step is to apply eye cream – the eye area is the most sensitive so don’t forget about it)

TMG:  Amazing!!  As a pro, when do you recommend to start using skincare?
CK: The earlier you start taking care of your skin, the less signs of aging you’ll experience over the years.  But how you take care of your skin changes depending on your age…here is a guide

  • Teens – From the moment you are born and throughout teen years,  cleansing and sunscreen are key.
  • 20’s – It’s all about protection and prevention  so continue to use lots of sunscreen all over the face to protect from the elements.
  • 30’s – It’s still about protection, but also repair so use products with antioxidants, and maybe retinol or AHAs.
  • 40’s –You need to start doing more repair and keep your skin barrier in tact with more moisturization.
  • 50’s – Your 50s are all about moisturization (the older you are the drier your skin gets) and using products with antioxidants, retinol and AHAs.

Thanks so much to Cheryl for her FAB pro insight!!  This is a fantastic serum AND guess what? It’s only $39.99!

Stay Pretty!!

Lianne Farbes and The Makeup Girl are paid brand ambassadors

for Avon, Inc.  All opinions are my own

About Lianne Farbes

Lianne Farbes is the Publisher and Editor In Chief of TheMakeupGirl. She is a Beauty Expert with over 20 years of experience working with makeup and skincare and has held every retail beauty position from sales girl to counter manager. She has made a living as a professional makeup artist and continues to spread her beauty knowledge through seminars and speaking engagements throughout the US. You can follow Lianne on twitter at @LianneFarbes or beauty related tweets at @TheMakeupgirl Follow us on Instagram at @MakeupGirlBlog for swatches and other cool pics too! You can also visit me on Google+

  • Kevin

    I should get this for my girl.

  • Lianne

    It really is a great skincare cream 😉