Avon announced today that actress Olivia Wilde is the new face of their popular “Today. Tomorrow. Always.” fragrance collection. As the line approaches its ten year anniversary, Wilde contributes her timeless look and classic appeal to the signature scents. Beginning this fall in the U.S., actress, activist and renowned beauty Olivia Wilde will serve as the face of Avon’s beloved “Today. Tomorrow. Always.” trio of fragrances. A modern icon of beauty, Wilde’s enduring appeal perfectly complements this timeless fragrance series. First launched in 2004, Today. Tomorrow. Always. has become a set of Avon classics that evokes strong feelings of true love. As the brand approaches a decade, Wilde’s timeless allure makes her the ideal face of this classic, yet modern collection.
“I am honored to be partnering with Avon as the face of the Today. Tomorrow. Always. fragrances,” explained Wilde. “I love how the collection creates a story of romance, with each fragrance encapsulating the different stages of love.”
“Olivia is an aspirational example of a woman who embodies beauty both inside and out,” says Meg Lerner, Avon Vice President, North America Marketing. “Her passion and dedication to helping others makes her a perfect fit for Avon.”
TODAY: A precious, joyful white floral, Today captures the lush, sweet scent of the nectar-rich, honey-scented blossoms of the Butterfly Bush.
TOMORROW: This oriental woody scent envelops you in the rich, warm scent of exotic flowers and golden fruits.
FOREVER: Fresh, romantic and enduring, Forever immerses you in an embrace of petally Florals, creamy woods and sensual musk.
Each of the fragrances are $30 and are available through Avon representatives and avon.com.