Beauty News: Johnson’s Baby Reformulates Products…

Johnson’s Baby Reformulates Products!  Happy Mother’s Day!!  If you are a mom, I hope you are doing something fabulous and if you are just a lover of baby products then listen up.  I was lucky enough to visit Johnson & Johnson’s Headquarters back in February and I got to see first hand what it takes to formulate and RE-FORMULATE a product.  It’s not easy, and yet JOHNSON’S Baby is introducing seven newly reformulated products to address customer concerns.  I use at least 4 of these on myself and you all know how I like to use the lavender scented baby shampoo to clean my brushes, it’s seriously a must have.  The consumer chatter on this topic was so loud that it got the company’s attention.  This in and of itself is huge – YOU made an impact that affected a multibillion dollar corporation.

Johnson's Baby Reformulates Products

So now they are removing what has been described as “chemicals of concern”.  While we were in NYC at the HQ, we got to meet the chemists and executives in charge of this giant undertaking.  They explained to us in no uncertain terms that they took the legacy of these products and the safety of their consumers VERY seriously.  The pink lotion had to stay pink, the texture had to remain creamy, the iconic scent had to stay.  All of these are factors that affect the aspect of reformulation.  Once they removed certain things, they had to figure out HOW to make it smell, look, feel like it always has.  This led to us asking all kinds of questions and opening up a dialog to share things with YOU about the health and safety of the products. They have introduced some new formulas (including a baby shampoo for thick and curly hair!!) and the smell and the feel is all Johnson’s.

The Rundown:

  • JOHNSON’® Baby Lotion
  • JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
  • JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
  • JOHNSON’S® Baby Shampoo
  • JOHNSON’S® Baby Shampoo with Calming Lavender
  • JOHNSON’S® Baby Soothing Vapor Baby Bath

The “chemicals of concern” include 1,4 dioxane and the preservative formaldehyde, which is slowly released by a chemical called quaternium-15 to kill bacteria.  You also have to realize that certain preservatives have to be present for a product to live in a moist hot environment (like your bathroom).  It’s very easy for a product to get moldy if there are no preservatives present.  When we were there in the offices, we saw demos of this very situation (yuck).  We also did alkaline tests where we compared a natural and organic baby wash product (which I will not mention here) to Johnson’s Head to Toe.  The natural product had the same alkalinity as bleach (nice…) Johnson’s was closer to water.

The Johnson’s team also explained to us that the levels of these preservatives that were being removed were the same levels that were present in many natural foods (like a banana for instance) and that they were safe.  However, because of the perception of the nature of these preservatives, most consumers didn’t understand the chemical makeup and why they were there in the first place (think about that hot steamy bathroom again).  All you as a consumer see is formaldehyde which is widely known to preserve dead bodies in a mortuary.  Johnson’s is removing them anyway, because consumers asked for it.

JOHNSON’S® Baby has held itself to the very highest standards for more than 100 years, and continually evaluates scientific data, consumer expectations and sentiment to develop improved or new formulations to better meet the product needs of parents.  Although it passed government and regulatory testing (in addition to its own testing), JOHNSON’S® Baby reformulated its products to respond to the changing needs of moms and babies.

  • JOHNSON’S® Baby has a long tradition of providing pure, mild, gentle and clinically-proven mild products formulated especially for babies.
  • Every JOHNSON’S® Baby product is supported by science, guided by recommendations from healthcare professionals, and trusted by people around the world.

The reformulated products are rolling out globally and will be in full distribution this summer. For more information on the JOHNSON’S® Baby brand’s safety & care commitment, please visit

Stay Pretty!!

About Lianne Farbes

Lianne Farbes is the Publisher and Editor In Chief of TheMakeupGirl. She is a Beauty Expert with over 20 years of experience working with makeup and skincare and has held every retail beauty position from sales girl to counter manager. She has made a living as a professional makeup artist and continues to spread her beauty knowledge through seminars and speaking engagements throughout the US. You can follow Lianne on twitter at @LianneFarbes or beauty related tweets at @TheMakeupgirl Follow us on Instagram at @MakeupGirlBlog for swatches and other cool pics too! You can also visit me on Google+