L’Oreal Acquires Carol’s Daughter! WOW!! Wow…wow…wow. I cannot explain to you how awesome this is. I don’t think I have ever been so excited about something in a while. Mostly about the possibility of a fabulous brand like Carol’s Daughter getting the kind of national exposure it deserves. I have been a fan for years now…the Black Vanilla Smoothie and Groove Butter share a special place in my curly girl heart. L’Oreal already acquired Softsheen/Carson back in 1998 and wants to now start a multicultural division with Carol’s Daughter as the anchor. This means more research, more care…and more products for ALL kinds of ethnicities.
“Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry,” said Frederic Roze, President and CEO of L’Oreal USA. “This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.”
Carol’s Daughter will continue to operate out of their New York City headquarters under the brand’s current leadership team. This acquisition further enhances L’Oreal USA’s roster of American brands which includes Maybelline NY, Kiehl’s, Essie, Urban Decay, Clarisonic and NYX.
“I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L’Oreal USA,” said Lisa Price, Founder and President of Carol’s Daughter. “L’Oreal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol’s Daughter brand with them. I know that my mother (Carol) is smiling as well.”
We are all smiling too Lisa as this is hope that every little brand that starts in the kitchen can now aspire to another level because of the groundwork you have laid. I can’t wait to see what you come up with next!