Ashley Madison is an online dating service specifically for married people or people in relationships. Darren Morgenstern created the site in 2002 by combining 2 popular American female names (Ashley and Madison). Based in Canada, The Ashley Madison Agency’s original tagline was “Life is Short. Have an affair.” It was later changed to “Find your moment.” Since its inception, it has over 45 million members in 53 countries.
Aside from Ashley Madison, there are other similar sites available on the internet.
Andrew Cornu created FriendFinder Networks in 1996. He later created AdultFriendFinder as a spin-off of the original version when he learned that the original site was used to find sexual partners. AdultFriendFinder is for people seeking hookups and adult entertainment. Hookups can be for casual sex, cybersex, swingers, or threesomes. Members can meet other members via live chat or nude cam chat. Tips and advice on sex, dating, erotica, and the like are also available on the site’s community page.
Cupid plc is the company that manages BeNaughty.com, an online adult dating site for singles. BeNaughty.com serves as a platform for singles to find partners and mates. Whether you are looking for a hot date, passionate love, a budding romance, or a lasting relationship, there is always someone there for you. Bill Dobbie and Max Polyakov founded the company in 2005. After the company suffered a major blow financially, it was renamed Castle Street Investment. BeNaughty.com is now owned and operated by Together Networks Holdings Limited.
Jespal Kline is the founder of FindNewPassion.com. Coming from Eastern Europe, she was looking for a dating site where married woman can explore extra-marital relationships discreetly. While most dating sites are men-centered, FindNewPassion.com. is geared towards married women. But its clientele is not limited to married women. It also caters to married men, singles, and cougars. The site boasts of giving people an avenue to feel alive again and to be fluttered. Although the site encourages extra-marital relationships, it does not encourage casual sex nor posting explicit photos on the site. Signup is free and premium membership for a minimal fee is available. Unlike other sites that charge money for leaving or deleting accounts, FindNewPassion.com does not charge anything if a member chooses to stop his or her membership.
FriendFinder-x is another online dating site for married men and women, singles, couples, transgenders, etc. People who are looking for discreet affairs, casual sex, or adult video chats find all these on FriendFinder-x. The site helps connect people of any sexual orientation or preference, of any relationship status find casual hookups or cybersex. Members can post sexually explicit photos, videos, and webcams. Signup is free but in order to chat or communicate with any of the members, paid membership is required.
Gary Kremen and Peng T. Ong created Match.com in 1993. The site was officially launched in 1995. It is an online dating service for men and women looking for their perfect match. Preferences can be refined based on appearance, interests, background / values, and lifestyle. Signup is required to access the site and paid membership is required to be able to communicate with your match. Because of the number of members, it is quite likely for everyone to find a match. Face-to-face events called MatchLive was introduced to give members the opportunity to put a face to a name and participate in a social activity. It is currently owned by InterActiveCorp.